ChannelPro LIVE: Orlando

Wednesday, Apr 10, 2024 at 4:00 PM to Thursday, Apr 11, 2024 at 5:00 PM EDT

7499 Augusta National Drive, Orlando, Florida, 32822, United States

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Wednesday, Apr 10, 2024 at 4:00 PM to Thursday, Apr 11, 2024 at 5:00 PM EDT

Marriott Orlando Airport Lakeside, 7499 Augusta National Drive, Orlando, Florida, 32822, United States.

ChannelPro LIVE: Orlando is a free IT channel event for MSPs and channel partners looking to grow their business.

Featuring expanded networking time with world-class vendors and your MSP peers, exclusive deals, prizes, and fast-paced educational sessions, ChannelPro LIVE: Orlando is a must-attend event for MSPs, VARs and channel partners looking to build profitable partnerships and accelerate revenue.  

The event will be laser-focused on making 2024 your best year yet, with sessions covering:   

  • 6 Ways AI Can Increase MSP Efficiency 
  • How NOT to Get Fired by Your Client: Boosting Customer Satisfaction and Contract Renewals 
  • Selling UP! 5 Strategies for Closing Business with Larger Companies (and Tapping into their Larger IT Budgets) 
  • The Secret to Onboarding Cybersecurity Clients: How to Build for Successful, Long-Term Relationships  
  • Local Connections: A Hands-on Workshop Designed to Facilitate Strategic Partnerships for Orlando MSPs 

 

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of SMB vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions. If you are a resident of California, you can click here CCPA: Do not sell my personal info.

EH Publishing, Inc. d.b.a EH Media Privacy Policy. The ChannelPro Networks is part of EH Media LLC.

Cancellation policy

If you reserve a hotel room, your reservation confirmation number will be sent to you one week before the show. If you do not attend the event at all and do not send us an email of your cancellation by April 4, 2024, your reservation fee will not be refunded.
 
Please email us at events@channelpronetwork.com if you need to modify or cancel your registration or hotel reservation.

 

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

Contact the Organizer

Charles Lannan
CEO
Lannan Technologies

Charles Lannan, a U.S. Decorated Army Special Forces combat veteran, brings over two decades of Federal Government and Technical Business expertise to our leadership. His background includes defense specialized acquisitions, business management, and tactical communication operations. With a proven track record overseeing Defense fiscal budgets exceeding $5 Billion and multiple A/S-CAT I-V lifecycle management, Charles excels in translating senior government executives' goals into mission-critical capabilities for DoD Programs and Warfighters. His business acumen prioritizes employees, fostering innovative technology delivery through the Lannan Technologies workforce. Beyond his professional commitments, Charles is an active member of the community, mentoring with Big Brothers Big Sisters and volunteering with Massachusetts Special Olympics.

https://www.lannantech.com/

About Charles Lannan

CEO
Lannan Technologies
Manuel Palachuk
Owner/President
Manuel Palachuk International

Manuel brings an infectious energy, inspiring audiences to embrace meaningful change with takeaways for resolute action. Manuel has run several successful companies, mentored many more, and spoken to audiences around the world. He helps organizations pull back the curtain to reveal the potentially toxic, rotting culture they've cultivated, and then guides them to transform it into a positive, cohesive one. Manuel’s first book, Getting To The Next Level, is a culture-centric framework that redefines how companies should approach their business strategy development. His new book, The Culture Imperative, tells the cautionary tale of one company’s pursuit of success, permeated by nothing less than catastrophe. With more than forty years’ customer service experience and twenty in leadership programs, Manuel has taken teams to top-level honors in their competitions, and countless organizations to next-level success. Manuel is positioned at the intersection of Culture, Strategy, and Leadership, and transformation is his work.

https://www.manuelpalachuk.com/

About Manuel Palachuk

Owner/President
Manuel Palachuk International
Rayanne Buchianico
Founder & CEO
ABC Solutions LLC

Rayanne Buchianico has devoted her career to the technology industry. With over 25 years of working in and around technology, she built many companies to support IT professionals across the globe. As the owner of ABC Solutions LLC in Clearwater, Florida, she developed processes for MSPs to focus on profitability, automation, and standardization through bookkeeping, accounting, and fractional CFO services. She is enrolled to practice before the Internal Revenue Service enabling the firm to offer complete tax preparation and compliance services. As a shareholder in PSA Impact, Inc., Rayanne helps MSPs make the most of their PSA system by optimizing their systems for efficiency and automation. Rayanne is a partner in Sell My MSP providing valuation and consulting services throughout the process of acquiring or selling an IT service firm. In addition to the above, Rayanne sits on the Board of Directors for the National Society of IT Service Providers as the Treasurer. She also participates in social media groups, webinars, channel events, podcasts, and informational articles in various channel periodicals.

https://events.channelpronetwork.com/company/abc-solutions-llc

About Rayanne Buchianico

Founder & CEO
ABC Solutions LLC
Paul Daigle
Founder and Managing Partner
Biz Advisory Board

Paul is a seasoned executive specializing in assisting businesses through critical phases such as turnaround, growth, launch, stand-up, capital acquisition, and exit strategies. With a rich background as a coach, director, advisor, and CEO of technology businesses, he offers unparalleled business and leadership strategies. Paul's extensive experience includes serving on 23 private/public boards, acting as Chairman for 7, and holding the position of board chair for a prominent Private Equity firm and Holding Company based in New York. He is the creator of a highly regarded business evaluator and planner, utilized by over 60 private equity firms, family offices, hedge funds, and business owners to navigate the complexities of the market. His organizations are at the forefront of providing accountability and coaching groups tailored for tech executives, fostering environments of growth and innovation. Early in his career, as the owner/operator of a tech organization, Paul demonstrated exceptional skill in scaling the business organically and through strategic mergers and acquisitions. His leadership resulted in the divestiture of 12 companies, the spin-off of 7, and a successful exit after more than two decades. Throughout his career, he has been dedicated to coaching and serving on various private and public boards, contributing to their success. Paul's proven track record in increasing shareholder value is a testament to his ability to develop strategic plans, cultivate high-performance cultures, and enhance operational efficiency. His management of over 1,000 organizational/strategic review assets, valued at over $1 billion, underscores his expertise and commitment to excellence in every endeavor.

https://bizadvisoryboard.com/

About Paul Daigle

Founder and Managing Partner
Biz Advisory Board
Rosene Johnson
Executive Coach
Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College

Meet Rosene Johnson, a beacon of innovation, energy, and leadership in the nonprofit sector. With a distinguished career as a C-suite executive, Rosene's passion lies in nurturing communities and improving the lives of girls, children, and individuals with disabilities. Her dynamic approach and unwavering commitment have not only shaped her career but have also made a tangible difference in the world. Rosene's journey is marked by significant achievements, including recognition as a Top 40 under 40 business leader by the Orlando Business Journal. Her expertise in spearheading corporate social engagement initiatives and securing over $10 million in funding and partnerships showcases her remarkable impact. As a fervent advocate for children's rights, Rosene has influenced public policy changes and led major facility expansions, amassing $1,000,000 in community support. Her contributions extend to academia, where she has shaped future leaders through teaching and program development at prestigious institutions. Recognized for her expertise and leadership, Rosene has received appointments to influential boards and prestigious accolades from platforms such as the Orlando Sentinel and Orange Appeal magazine. Now, as the Founder and CEO of Mission Unleashed Enterprises, she continues her mission of amplifying outcomes for businesses and nonprofits.

About Rosene Johnson

Executive Coach
Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College
Rosa Akhtarkhavari
Deputy Chief Financial Officer and Chief Information Officer
City of Orlando

Rosa Akhtarkhavari is Deputy Chief Financial Officer and Chief Information Officer, a member of the City of Orlando executive management team overseeing technology, finance, and internal business services for the City. Rosa is a visionary and result-oriented IT leader with over 30 years of experience in municipal government. She is experienced in organizational transformation, strategic planning and alignment, user experience, Information Security, Enterprise Architecture, GIS, development, contract negotiation, and implementation of leading-edge technology solutions that align technology plans with business requirements.

About Rosa Akhtarkhavari

Deputy Chief Financial Officer and Chief Information Officer
City of Orlando
Philip de Souza
President
Aurora

Philip de Souza is founder of Aurora (aurorait.com), a California based consulting firm specializing in cybersecurity and compliance. Established in 1990, Aurora serves as an experienced and trusted security advisor to Enterprise, State and Federal clients. Philip spearheads company initiatives to keep Aurora and the industry at the forefront of protecting clients from constantly evolving security risks through education and unique technology and service offerings. As a result of Aurora’s year over year growth, de Souza has successfully sold Aurora to a leading cybersecurity company, Plurilock, and continues to serve as President at Aurora, leading the company as they begin to reach a more global audience. Philip hold and MBA in Finance from Pepperdine University, a bachelor’s degree in Business from the University of Bombay and is a Fellow of Institute of Cost and Works Accountants.

https://www.aurorait.com/

About Philip de Souza

President
Aurora
Howard M. Cohen
Senior Resultant
National Society of IT Service Providers

Howard M. Cohen has been a senior executive in some of the most highly reputed channel partner organizations in the IT industry for more than 27 years. During that time he has managed every facet of a channel partner business including sales, marketing, professional services, operations, and channel partner management. An experienced strategist and program designer, Howard has served on many advisory councils including IBM Service Advisory Council, HP Service Executive Council, Compaq Service Executive Council, Apple Service Advisory Council, NEC Advisory Council, Citrix Platinum Partner Council, Ingram Micro Service Network—Board of Directors, Microsoft VAR Leadership Council, and the International Association of Microsoft Certified Partners (IAMCP) Communications Chair—U.S. Board of Directors/President—NYC Chapter. Howard has also been instrumental in helping manufacturers improve their channel partner programs, and in helping channel partners take fuller advantage of them. His experience ranges from sales and marketing to technology consulting to service operations—literally every facet of an IT business—and his consulting spans this same broad skill set.

https://nsitsp.org/

About Howard M. Cohen

Senior Resultant
National Society of IT Service Providers
Eric Long
President
TeraCloud

Eric Long is the President of TeraCloud, a national cloud computing and managed services provider. With over 30 years of experience in the Information Technology sector, Eric has become the go-to resource for large and small companies when it comes to solving complex IT issues that decrease productivity and hurt business operations

About Eric Long

President
TeraCloud
Carlos Perez
Principal
Perez Technology Group

Carlos Perez is an award winning and nationally recognized Technology Professional with years of IT Infrastructure experience at Avanade/Accenture & the Microsoft Corporation. Perez is a Microsoft Certified Professional specializing in Microsoft Technologies & Cybersecurity. He has been responsible for projects & Cloud integrations for Fortune 100 companies in the United States & Europe. He has specialized experience in the Banking, Finance, Manufacturing, Insurance, Legal and Health Care industries. He served as a Manager for Microsoft FastTrack, a service designed to help customers migrate to Microsoft Azure and Office 365. Perez was named 40 under 40 by the Orlando Business Journal & is a published author, featured Tech expert on the Hartford Business Journal & the Orlando Business Journal. He has been featured on the Technology publication CRN, The Channel Company, Spectrum News, NBC Boston, NBC Chicago, Telemundo, New York 1 for his Cybersecurity expertise. He was awarded the Entrepreneur of the Year award by the Connecticut Supplier Development Council, the Global Entrepreneur of the Year award by The National Foundation for Teaching Entrepreneurship. Perez studied Business IT at the University of Connecticut.

https://www.pereztechnologygroup.com/

About Carlos Perez

Principal
Perez Technology Group
AnnMarie Santamarina
CEO
AMS Unlimited

AnnMarie Santamarina, author, consultant, + connection coach, leverages 25+ years in IT leadership to guide individuals globally through her transformative coaching program, "Moving From Autopilot to Intentionally Connected." With a unique perspective honed from two decades as an MSP owner + thirty years in the IT industry, she is passionate about helping her clients effect profound life changes through purposeful action. Based in NYC, AnnMarie is a travel enthusiast who draws inspiration from connecting with others throughout the globe.

https://www.connectwithannmarie.com/

About AnnMarie Santamarina

CEO
AMS Unlimited
Michael Siggins
Founder and Publisher
The ChannelPro Network

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.

https://www.channelpronetwork.com/

About Michael Siggins

Founder and Publisher
The ChannelPro Network
Anjali Fluker
Senior Channel Editor
The ChannelPro Network

Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.

https://www.channelpronetwork.com/

About Anjali Fluker

Senior Channel Editor
The ChannelPro Network
Matt Whitlock
Tech Editor
The ChannelPro Network

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as softball coach, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA cells, and fixer of computers.

https://www.channelpronetwork.com/

About Matt Whitlock

Tech Editor
The ChannelPro Network

Titanium Sponsors

About Kaseya IT Complete

https://www.itcomplete.com/ Sponsor Logo

Premier Gold Sponsors

Silver Sponsors

Silver Classic Sponsors

Association Partners

About The ASCII Group

https://www.ascii.com/ Sponsor Logo

About National Society of IT Service Providers

National Society of IT Service Providers Sponsor Logo

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Sessions on Apr 10, 2024

04:00 PM

Welcome Remarks

04:00 PM - 04:05 PM
    Michael Siggins
    Founder and PublisherThe ChannelPro Network
    Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
    04:05 PM

    Opening Keynote

    04:05 PM - 04:35 PM
      Manuel Palachuk
      Owner/PresidentManuel Palachuk International
      Manuel brings an infectious energy, inspiring audiences to embrace meaningful change with takeaways for resolute action. Manuel has run several successful companies, mentored many more, and spoken to audiences around the world. He helps organizations pull back the curtain to reveal the potentially toxic, rotting culture they've cultivated, and then guides them to transform it into a positive, cohesive one. Manuel’s first book, Getting To The Next Level, is a culture-centric framework that redefines how companies should approach their business strategy development. His new book, The Culture Imperative, tells the cautionary tale of one company’s pursuit of success, permeated by nothing less than catastrophe. With more than forty years’ customer service experience and twenty in leadership programs, Manuel has taken teams to top-level honors in their competitions, and countless organizations to next-level success. Manuel is positioned at the intersection of Culture, Strategy, and Leadership, and transformation is his work.
      04:35 PM

      Promoting IT Professionalism

      04:35 PM - 04:50 PM
        Howard M. Cohen
        Senior ResultantNational Society of IT Service Providers
        Howard M. Cohen has been a senior executive in some of the most highly reputed channel partner organizations in the IT industry for more than 27 years. During that time he has managed every facet of a channel partner business including sales, marketing, professional services, operations, and channel partner management. An experienced strategist and program designer, Howard has served on many advisory councils including IBM Service Advisory Council, HP Service Executive Council, Compaq Service Executive Council, Apple Service Advisory Council, NEC Advisory Council, Citrix Platinum Partner Council, Ingram Micro Service Network—Board of Directors, Microsoft VAR Leadership Council, and the International Association of Microsoft Certified Partners (IAMCP) Communications Chair—U.S. Board of Directors/President—NYC Chapter. Howard has also been instrumental in helping manufacturers improve their channel partner programs, and in helping channel partners take fuller advantage of them. His experience ranges from sales and marketing to technology consulting to service operations—literally every facet of an IT business—and his consulting spans this same broad skill set.

        Sponsors

        04:50 PM

        Joining a Local Peer Group Can Help Your MSP Maximize MDF Funds

        04:50 PM - 05:05 PM
          Paul Daigle
          Founder and Managing PartnerBiz Advisory Board
          Paul is a seasoned executive specializing in assisting businesses through critical phases such as turnaround, growth, launch, stand-up, capital acquisition, and exit strategies. With a rich background as a coach, director, advisor, and CEO of technology businesses, he offers unparalleled business and leadership strategies. Paul's extensive experience includes serving on 23 private/public boards, acting as Chairman for 7, and holding the position of board chair for a prominent Private Equity firm and Holding Company based in New York. He is the creator of a highly regarded business evaluator and planner, utilized by over 60 private equity firms, family offices, hedge funds, and business owners to navigate the complexities of the market. His organizations are at the forefront of providing accountability and coaching groups tailored for tech executives, fostering environments of growth and innovation. Early in his career, as the owner/operator of a tech organization, Paul demonstrated exceptional skill in scaling the business organically and through strategic mergers and acquisitions. His leadership resulted in the divestiture of 12 companies, the spin-off of 7, and a successful exit after more than two decades. Throughout his career, he has been dedicated to coaching and serving on various private and public boards, contributing to their success. Paul's proven track record in increasing shareholder value is a testament to his ability to develop strategic plans, cultivate high-performance cultures, and enhance operational efficiency. His management of over 1,000 organizational/strategic review assets, valued at over $1 billion, underscores his expertise and commitment to excellence in every endeavor.
          05:05 PM

          Special Cybersecurity Presentation from Inky

          05:05 PM - 05:35 PM

          Sponsors

          05:35 PM

          How MSPs Can Win the Hearts (and Wallets) of Florida Non-Profits

          05:35 PM - 05:50 PM
            Rosene Johnson
            Executive CoachEdyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College
            Meet Rosene Johnson, a beacon of innovation, energy, and leadership in the nonprofit sector. With a distinguished career as a C-suite executive, Rosene's passion lies in nurturing communities and improving the lives of girls, children, and individuals with disabilities. Her dynamic approach and unwavering commitment have not only shaped her career but have also made a tangible difference in the world. Rosene's journey is marked by significant achievements, including recognition as a Top 40 under 40 business leader by the Orlando Business Journal. Her expertise in spearheading corporate social engagement initiatives and securing over $10 million in funding and partnerships showcases her remarkable impact. As a fervent advocate for children's rights, Rosene has influenced public policy changes and led major facility expansions, amassing $1,000,000 in community support. Her contributions extend to academia, where she has shaped future leaders through teaching and program development at prestigious institutions. Recognized for her expertise and leadership, Rosene has received appointments to influential boards and prestigious accolades from platforms such as the Orlando Sentinel and Orange Appeal magazine. Now, as the Founder and CEO of Mission Unleashed Enterprises, she continues her mission of amplifying outcomes for businesses and nonprofits.
            05:50 PM

            Strategic Networking exclusively for IT Pros: MSP Matchmaker

            05:50 PM - 06:50 PM
              Manuel Palachuk
              Owner/PresidentManuel Palachuk International
              Manuel brings an infectious energy, inspiring audiences to embrace meaningful change with takeaways for resolute action. Manuel has run several successful companies, mentored many more, and spoken to audiences around the world. He helps organizations pull back the curtain to reveal the potentially toxic, rotting culture they've cultivated, and then guides them to transform it into a positive, cohesive one. Manuel’s first book, Getting To The Next Level, is a culture-centric framework that redefines how companies should approach their business strategy development. His new book, The Culture Imperative, tells the cautionary tale of one company’s pursuit of success, permeated by nothing less than catastrophe. With more than forty years’ customer service experience and twenty in leadership programs, Manuel has taken teams to top-level honors in their competitions, and countless organizations to next-level success. Manuel is positioned at the intersection of Culture, Strategy, and Leadership, and transformation is his work.
              Rayanne Buchianico
              Founder & CEOABC Solutions LLC
              Rayanne Buchianico has devoted her career to the technology industry. With over 25 years of working in and around technology, she built many companies to support IT professionals across the globe. As the owner of ABC Solutions LLC in Clearwater, Florida, she developed processes for MSPs to focus on profitability, automation, and standardization through bookkeeping, accounting, and fractional CFO services. She is enrolled to practice before the Internal Revenue Service enabling the firm to offer complete tax preparation and compliance services. As a shareholder in PSA Impact, Inc., Rayanne helps MSPs make the most of their PSA system by optimizing their systems for efficiency and automation. Rayanne is a partner in Sell My MSP providing valuation and consulting services throughout the process of acquiring or selling an IT service firm. In addition to the above, Rayanne sits on the Board of Directors for the National Society of IT Service Providers as the Treasurer. She also participates in social media groups, webinars, channel events, podcasts, and informational articles in various channel periodicals.
              Carlos Perez
              PrincipalPerez Technology Group
              Carlos Perez is an award winning and nationally recognized Technology Professional with years of IT Infrastructure experience at Avanade/Accenture & the Microsoft Corporation. Perez is a Microsoft Certified Professional specializing in Microsoft Technologies & Cybersecurity. He has been responsible for projects & Cloud integrations for Fortune 100 companies in the United States & Europe. He has specialized experience in the Banking, Finance, Manufacturing, Insurance, Legal and Health Care industries. He served as a Manager for Microsoft FastTrack, a service designed to help customers migrate to Microsoft Azure and Office 365. Perez was named 40 under 40 by the Orlando Business Journal & is a published author, featured Tech expert on the Hartford Business Journal & the Orlando Business Journal. He has been featured on the Technology publication CRN, The Channel Company, Spectrum News, NBC Boston, NBC Chicago, Telemundo, New York 1 for his Cybersecurity expertise. He was awarded the Entrepreneur of the Year award by the Connecticut Supplier Development Council, the Global Entrepreneur of the Year award by The National Foundation for Teaching Entrepreneurship. Perez studied Business IT at the University of Connecticut.
              06:50 PM

              Welcome Cocktail Reception in the Exhibit Hall

              06:50 PM - 08:50 PM

              Sponsors

              Sessions on Apr 11, 2024

              08:30 AM

              Networking Breakfast

              08:30 AM - 09:30 AM
              09:30 AM

              Welcome Remarks

              09:30 AM - 09:45 AM
                Michael Siggins
                Founder and PublisherThe ChannelPro Network
                Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
                09:45 AM

                Six Ways to Use AI to Improve Your MSP

                09:45 AM - 10:15 AM
                  Philip de Souza
                  PresidentAurora
                  Philip de Souza is founder of Aurora (aurorait.com), a California based consulting firm specializing in cybersecurity and compliance. Established in 1990, Aurora serves as an experienced and trusted security advisor to Enterprise, State and Federal clients. Philip spearheads company initiatives to keep Aurora and the industry at the forefront of protecting clients from constantly evolving security risks through education and unique technology and service offerings. As a result of Aurora’s year over year growth, de Souza has successfully sold Aurora to a leading cybersecurity company, Plurilock, and continues to serve as President at Aurora, leading the company as they begin to reach a more global audience. Philip hold and MBA in Finance from Pepperdine University, a bachelor’s degree in Business from the University of Bombay and is a Fellow of Institute of Cost and Works Accountants.
                  Eric Long
                  PresidentTeraCloud
                  Eric Long is the President of TeraCloud, a national cloud computing and managed services provider. With over 30 years of experience in the Information Technology sector, Eric has become the go-to resource for large and small companies when it comes to solving complex IT issues that decrease productivity and hurt business operations
                  Matt Whitlock
                  Tech EditorThe ChannelPro Network
                  Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as softball coach, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA cells, and fixer of computers.
                  10:15 AM

                  Maximizing Growth: Innovative Strategies for MSP Success: Presented by Kaseya (IT Complete)

                  10:15 AM - 10:35 AM

                  Sponsors

                  10:35 AM

                  Gold Sponsor Presentation: TD SYNNEX

                  10:35 AM - 10:45 AM

                  Sponsors

                  10:45 AM

                  Gold Sponsor Presentation: ConnectWise

                  10:45 AM - 10:55 AM

                  Sponsors

                  10:55 AM

                  Gold Sponsor Presentation: ThreatLocker

                  10:55 AM - 11:05 AM

                  Sponsors

                  11:05 AM

                  Break

                  11:05 AM - 11:15 AM
                  11:15 AM

                  The Secrets to Onboarding Clients Successfully

                  11:15 AM - 11:45 AM
                    AnnMarie Santamarina
                    CEOAMS Unlimited
                    AnnMarie Santamarina, author, consultant, + connection coach, leverages 25+ years in IT leadership to guide individuals globally through her transformative coaching program, "Moving From Autopilot to Intentionally Connected." With a unique perspective honed from two decades as an MSP owner + thirty years in the IT industry, she is passionate about helping her clients effect profound life changes through purposeful action. Based in NYC, AnnMarie is a travel enthusiast who draws inspiration from connecting with others throughout the globe.
                    Anjali Fluker
                    Senior Channel EditorThe ChannelPro Network
                    Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.
                    11:55 AM

                    Premier Gold Sponsor Presentation: Pax8

                    11:55 AM - 12:10 PM

                    Sponsors

                    12:10 PM

                    Gold Sponsor Presentation: TruGrid

                    12:10 PM - 12:20 PM

                    Sponsors

                    12:20 PM

                    Gold Sponsor Presentation: INKY

                    12:20 PM - 12:30 PM

                    Sponsors

                    12:30 PM

                    ROI Lightning Round

                    12:30 PM - 12:50 PM

                    Sponsors

                    • +1
                    12:50 PM

                    Product & Services Expo Luncheon

                    12:50 PM - 02:20 PM
                    02:20 PM

                    The Importance of Local Partnerships

                    02:20 PM - 02:35 PM
                      Rosa Akhtarkhavari
                      Deputy Chief Financial Officer and Chief Information OfficerCity of Orlando
                      Rosa Akhtarkhavari is Deputy Chief Financial Officer and Chief Information Officer, a member of the City of Orlando executive management team overseeing technology, finance, and internal business services for the City. Rosa is a visionary and result-oriented IT leader with over 30 years of experience in municipal government. She is experienced in organizational transformation, strategic planning and alignment, user experience, Information Security, Enterprise Architecture, GIS, development, contract negotiation, and implementation of leading-edge technology solutions that align technology plans with business requirements.
                      02:35 PM

                      Selling Up! 5 Strategies for Winning Bigger Accounts

                      02:35 PM - 03:05 PM
                        Rayanne Buchianico
                        Founder & CEOABC Solutions LLC
                        Rayanne Buchianico has devoted her career to the technology industry. With over 25 years of working in and around technology, she built many companies to support IT professionals across the globe. As the owner of ABC Solutions LLC in Clearwater, Florida, she developed processes for MSPs to focus on profitability, automation, and standardization through bookkeeping, accounting, and fractional CFO services. She is enrolled to practice before the Internal Revenue Service enabling the firm to offer complete tax preparation and compliance services. As a shareholder in PSA Impact, Inc., Rayanne helps MSPs make the most of their PSA system by optimizing their systems for efficiency and automation. Rayanne is a partner in Sell My MSP providing valuation and consulting services throughout the process of acquiring or selling an IT service firm. In addition to the above, Rayanne sits on the Board of Directors for the National Society of IT Service Providers as the Treasurer. She also participates in social media groups, webinars, channel events, podcasts, and informational articles in various channel periodicals.
                        Anjali Fluker
                        Senior Channel EditorThe ChannelPro Network
                        Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.
                        03:05 PM

                        Using AI to Deliver a Stellar Customer Experience

                        03:05 PM - 03:25 PM
                          Matt Whitlock
                          Tech EditorThe ChannelPro Network
                          Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as softball coach, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA cells, and fixer of computers.

                          Sponsors

                          03:25 PM

                          How NOT to Get Fired by Your Clients

                          03:25 PM - 03:55 PM
                            Manuel Palachuk
                            Owner/PresidentManuel Palachuk International
                            Manuel brings an infectious energy, inspiring audiences to embrace meaningful change with takeaways for resolute action. Manuel has run several successful companies, mentored many more, and spoken to audiences around the world. He helps organizations pull back the curtain to reveal the potentially toxic, rotting culture they've cultivated, and then guides them to transform it into a positive, cohesive one. Manuel’s first book, Getting To The Next Level, is a culture-centric framework that redefines how companies should approach their business strategy development. His new book, The Culture Imperative, tells the cautionary tale of one company’s pursuit of success, permeated by nothing less than catastrophe. With more than forty years’ customer service experience and twenty in leadership programs, Manuel has taken teams to top-level honors in their competitions, and countless organizations to next-level success. Manuel is positioned at the intersection of Culture, Strategy, and Leadership, and transformation is his work.
                            Philip de Souza
                            PresidentAurora
                            Philip de Souza is founder of Aurora (aurorait.com), a California based consulting firm specializing in cybersecurity and compliance. Established in 1990, Aurora serves as an experienced and trusted security advisor to Enterprise, State and Federal clients. Philip spearheads company initiatives to keep Aurora and the industry at the forefront of protecting clients from constantly evolving security risks through education and unique technology and service offerings. As a result of Aurora’s year over year growth, de Souza has successfully sold Aurora to a leading cybersecurity company, Plurilock, and continues to serve as President at Aurora, leading the company as they begin to reach a more global audience. Philip hold and MBA in Finance from Pepperdine University, a bachelor’s degree in Business from the University of Bombay and is a Fellow of Institute of Cost and Works Accountants.
                            Anjali Fluker
                            Senior Channel EditorThe ChannelPro Network
                            Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.
                            03:55 PM

                            Sponsor Award Voting

                            03:55 PM - 04:10 PM
                            04:10 PM

                            Closing Keynote: My Technology Journey

                            04:10 PM - 04:40 PM
                              Carlos Perez
                              PrincipalPerez Technology Group
                              Carlos Perez is an award winning and nationally recognized Technology Professional with years of IT Infrastructure experience at Avanade/Accenture & the Microsoft Corporation. Perez is a Microsoft Certified Professional specializing in Microsoft Technologies & Cybersecurity. He has been responsible for projects & Cloud integrations for Fortune 100 companies in the United States & Europe. He has specialized experience in the Banking, Finance, Manufacturing, Insurance, Legal and Health Care industries. He served as a Manager for Microsoft FastTrack, a service designed to help customers migrate to Microsoft Azure and Office 365. Perez was named 40 under 40 by the Orlando Business Journal & is a published author, featured Tech expert on the Hartford Business Journal & the Orlando Business Journal. He has been featured on the Technology publication CRN, The Channel Company, Spectrum News, NBC Boston, NBC Chicago, Telemundo, New York 1 for his Cybersecurity expertise. He was awarded the Entrepreneur of the Year award by the Connecticut Supplier Development Council, the Global Entrepreneur of the Year award by The National Foundation for Teaching Entrepreneurship. Perez studied Business IT at the University of Connecticut.
                              04:40 PM

                              Closing remarks, awards, giveaways

                              04:40 PM - 04:55 PM
                                Michael Siggins
                                Founder and PublisherThe ChannelPro Network
                                Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.